Baby Bottle Campaign Tips and Best Practices

When to Run the Campaign

Choosing when to run your campaign is an important step in running a successful baby bottle campaign. There are many different options that may work better for certain churches, denominations, or your organization.

It is best to have a solid start date and a set collection date

Distributing bottles over time or asking for them to be brought in when full, loses many more bottles and lowers returns. Instead, launch on a certain date and collect a set number of weeks later.

Mother’s Day to Father’s Day.

By far, the most popular time to run a baby bottle campaign is between Mother’s Day and Father’s day. This timing gives good “bookends” to the campaign. It is a perfect time to talk about the ministry of Family Resource Center and how you are helping mothers in need through this campaign.

Sanctity of Human Life Sunday

Sanctity of Human Life Sunday (SOHLS) is a Sunday set aside each year to remember the day that abortion became legal in the United States. Many churches observe this Sunday in varying degrees; from notes in the bulletins to sermons on the sanctity of human life. SOHLS is on the Sunday closest to the Roe-V-Wade anniversary (Jan. 22nd). With the focus already on the value of life, SOHLS is a good time to distribute bottles. By providing a way to easily donate, you are giving the congregation a convenient way to put their beliefs into practice. Collection of the bottles can be any   planned for a Sunday 3-6 weeks later.

Ideas on How to Run the Campaign

Actively Distributing the Bottles

When it is time to distribute the bottles the method you choose will dictate the success of your campaign. Handing out bottles passively (having them on a table in the back) is OK, but the participation rate will be quite low. It is by far better to have your liaisons recruit a few volunteers to hold baskets of bottles at the exits and ask if each person would like one as they exit. Have the volunteers offer the bottle to each person, including children
and teens, and have a small script they can say as each person passes.

Or, take a “Reverse Offering” and pass basket of bottles down each row for parishioners to take without even leaving their seats! Or, have a bottle distribution where the bottles are lined up on the platform and people come up right after your speech to take with them (normally done while singing/praying). In general, it is far better to come up with a method of distribution that presents each person with a real time opportunity rather than requiring them to pick up the bottle at a later time. Removing that small barrier can make a huge difference. Sometimes new churches will be a bit hesitant to use such a forward method but after a few campaigns try to promote the active method again. By then your relationship should help get more bottles out.

Pick Up Day

The easiest way to collect the bottles is to have a table in the back where participants can drop them off as they enter and exit. While this is simple, participating in a bottle harvest can make a big difference in your collection totals.

Bottle Harvests

The collection of bottles should be done in a way that is a blessing both to the ministry and the church body. While the mechanics can be different, the basic idea is that the bottles are brought to the platform and then prayer is offered for both the ministry and the funds. In this way, the church is joining together in prayer to lift up the center in away that is God-honoring and appropriate. How the bottles get to the platform can vary. The bottles could be brought up during a song or during silent prayer. Or, bottles could be collected by the children of the church and brought forward which has the added benefit of reminding the audience who the funds are helping.

Leaving it Open

As much as it would be convenient to have all bottles returned in one Sunday, this is simply not how it happens. It is very important on the collection Sunday to announce where to turn in the bottles on following Sundays. One church, for example, had members put bottles on the platform and left empty bottles up there for a few weeks as a reminder.

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